Tokyo, Japan – February 26, 2015 — Asia’s premier online panel provider GMO Research, Inc. has announced a strategic alliance with Borderless Access – the emerging markets online specialist. The multi-panel solution branded as Asia Cloud Panel, now covers Australia and has reach to more than 14 million consumers across APAC.
Through this partnership clients will be able to access Borderless Access’ proprietary panels in Indonesia, Philippines, Taiwan, Singapore, China, India, South Korea, Thailand and Australia.
Commenting on the partnership, Tsuneo Orito, Chief Marketing Officer, GMO Research Inc., said:
“Borderless Access is a monumental addition to the Asia Cloud Panel brand. We strongly believe that we will gain further credibility among our global clients with this addition. Their country reach in addition to finite targeting in both B2B & B2C will help GMOR provide a much better offering in the emerging markets.”
Commenting on the partnership, Dushyant Gupta, SVP, Borderless Access said: “Integrating with GMO’s platform gives us a larger playing field to further distribute our high quality panel assets, especially for Japanese research clients. GMO’s technology solution gives us the flexibility in fulfilling diverse client needs by providing all necessary controls and comfort around how our panels will be utilized.”
GMO’s Asia Cloud Panel allows companies to research developing markets for strategic purposes. Shifting research services from offline to online allows corporations to conduct research quicker and more economically.
About GMO Research
GMO Research, Inc. (TSE:3695) is a one-stop research solution platform provider. Offering full-service capabilities spanning across all industries and powered by one of the largest panels in Asia, we make research easy through seamless bilingual communication and solutions that cater to our clients’ needs. In addition to the traditional qualitative and quantitative methodologies, we also offer a number of proprietary methodologies including Eye Tracking, Scanamind, Mobile Research, MROC, and more.
GMO Internet Group
GMO Internet Group is an Internet services industry leader, developing and operating Japan’s most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also comprises the world’s largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products. GMO Internet, Inc. (TSE: 9449) is headquartered in Tokyo, Japan.
About Borderless Access
Borderless Access covers over 1.5 million consumers in 20 countries – with proprietary consumer panels in Singapore, Australia & Thailand added recently. Along-with its consumer panels, Borderless Access also has specialist and niche audience panels covering healthcare, mobile, travel, automobile and finance domains.
Borderless Access is an ISO 27001:2005 certified company and the only online panel company within emerging markets to be listed as the preferred vendor for several top Honomichl research firms.