QUANTITATIVE

    • Online Research, Home Visit
    • Home Use Test (HUT)
    • Telephone Interview (CATI)
    • Central Location Test (CLT)

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ONLINE BEHAVIORAL DATA COLLECTION

We are teamed up with Wakoopa, revealing the online behavior of consumers by collecting behavioral data with passive metering technology. It is able to capture the full footprint of consumers across their devices and gives us the opportunity to understand consumers’ online behavior as never before.

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SUBCONSCIOUS VISUALIZATION

Subconscious visualization is a totally different approach where there is no assumption or hypothesis involved from the researcher’s side in the research process – a method to map out the correlations of pure thoughts or values, consciousness underlying in respondent’s subconscious mind.

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QUALITATIVE

    • Round table/FGI
    • Individual Interview/IDI
    • Workshop
    • Ethnography Study
    • Assisted shopping interviews
    • Blog/Diary studies

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MEASURING BIOLOGICAL RESPONSES

Humans, under natural biological responses are unable to lie. At GMO Research, we provide such methodologies and technology that are able to replicate this scenario in order to look deeper into the unconscious mind of the respondent and consumer.

Eye Tracking

Emotion Measurement

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