Insights tool

Online Qual tool x APAC's Largest Panel Network

MO Insight by GMO
MO structure chart

“MO Insights” is an Online Qual Tool that is incorporated into GMO Research’s insights platform – The Market Observer, allowing access to the largest online research panel in APAC, the Asia Cloud Panel. By adding MO Insights, we provide you with the all-in-one online insight platform, allowing you to conduct qualitative and quantitative research projects directly toward the most extensive reach of consumers in APAC.


Main Products

Chat

Online focus groups in real-time with polling and rich media capabilities.

  • Real-time data collection (text based)
  • Encourages Client involvement in back-room
  • Instant transcript available at end of session
  • Materials like interview flow, pictures could be uploaded before the field work.
  • Available in all markets including China
  • Lower bandwidth requirements

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Video Chat

Video focus groups and IDI’s hosted with the integrated platform.

  • Real-time data collection (video based using webcam)
  • Full recording (audio/video) available at end of session
  • Used in a group setting (6-8 participants), and for IDI’s
  • Available in all markets except China

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Board

Integrated online and mobile discussion groups with video capabilities. It gives respondents the ability to log on at their leisure and provide feedback over a set period of days, weeks, or months. Suitable for diary studies and community research.

  • Asynchronous data collection, suitable for diary studies and community studies.
  • Suited for short-term (3 days) and/or longitudinal (3-6+ months) engagements 
  • Available for use with PC, smart phones and tablets – online or offline
  • Available in all markets

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Quant to Qual Integration

Participants can be invited from any type of Quantitative survey, with our Quant to Qual integration. Allowing you to probe deeper to find not only the “what” but the “why” as well. Wide range of response choices are available, including text, image & video mark-ups.

MO Insights Quant to Qual Integration chart
MO Insights Quant to Qual Integration chart

Take Your Research Anywhere

With mobile app, users are able to post text and multimedia responses using their mobile devices. Client observers can privately engage in discussions with other observers and the moderator in our patented backroom. 

Complete Mobility

Give your respondents the ability to respond from their mobile device, opening up your research to wider variety of activities and methods.

Upload from Anywhere

With the itracks mobile app, users can review posts and reply while offline. Reply posts are automatically uploaded once users reconnect.

Real Ethnography

Respondents can complete at-home or shop-along activities. Using their mobile devices on their own time, allowing for more authentic responses.

Real-time probing

MO Insights offers the only mobile qualitative research app that allows researchers to probe participants in real-time.

image_moi_mobile
icon_moi_mobility.png

Complete Mobility

Give your respondents the ability to respond from their mobile device, opening up your research to wider variety of activities and methods.

icon_moi_upanywhare.png

Upload from Anywhere

With the itracks mobile app, users can review posts and reply while offline. Reply posts are automatically uploaded once users reconnect.

icon_moi_realethnography.png

Real Ethnography

Respondents can complete at-home or shop-along activities. Using their mobile devices on their own time, allowing for more authentic responses.

icon_moi_realtime.png

Real-time probing

MO Insights offers the only mobile qualitative research app that allows researchers to probe participants in real-time.