Tokyo, Japan – March 17 – Asia’s premier market research solution platform provider GMO Research, Inc. has just released integrated online research project management platform, “Market Observer” in the Asian market. Market research experts will now have access to a highly integrated tool for sampling, programming, tabulation in one-stop through a cloud based platform connected to one of the largest panel networks in the Asia Pacific region, the ASIA Cloud Panel.
What is Market Observer?
There are a number of professional research tools in the market, however, there is no integrated tool that could manage the process of questionnaire programming, sampling and tabulation in one stop. Market research professionals usually have to outsource parts of the entire management to different vendors, requiring a numerous back-and-forth communications with the vendor, sometimes leading to inefficiency.
GMO Market Observer is a truly integrated research platform that allows clients to manage the entire process of a research project in a single unified system. Summary of the functions follows;
GMO Internet Group
GMO Internet Group is an Internet services industry leader, developing and operating Japan’s most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also comprises the world’s largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products. GMO Internet, Inc. (TSE: 9449) is headquartered in Tokyo, Japan.