Once your members are opted-in to participate in online surveys, you are now able to conduct surveys to gain holistic understanding of your online members for enhanced one-to-one, context marketing. Which will help deliver your members with more appropriate, personalized information with context, and eventually helping you nurture relationship with the members.
Benefit for your members
1. Winning points by participating to market research surveys
2. Receiving more personally customized, contextual information
Benefit for your organization
1. Collecting demographic information through surveys
Gender, Age, Marital State, Residency, Income, Occupation, etc.
2. Collecting psychographic information through surveys
Spending habits, values, hobbies, preference on certain topics, etc.
3. Collecting online behavioral data
Activity log of the website visits, set of search terms on search engines, App usage on their PC, mobile, tablet.