The most cost-effective solution

for conducting online surveys 

MO Lite by GMO

MO Lite is a powerful survey sampling solution, for any marketers who are aiming to use their own DIY survey tool to conduct quick & simple surveys


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Full support from APAC local experts Compatible with any free online survey tools 40 million panelists in 15 APAC markets 10 cents per question

Online Qual tool x APAC's Largest Panel Network

MO Insight by GMO

“MO Insights” is an Online Qual Tool that is incorporated into GMO Research’s insights platform – The Market Observer, allowing access to the largest online research panel in APAC, the Asia Cloud Panel. By adding MO Insights, we provide you with the all-in-one online insight platform, allowing you to conduct qualitative and quantitative research projects directly toward the most extensive reach of consumers in APAC.

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MO structure chart

Complete Mobility

Give your respondents the ability to respond from their mobile device, opening up your research to wider variety of activities and methods.


Upload from Anywhere

With the itracks mobile app, users can review posts and reply while offline. Reply posts are automatically uploaded once users reconnect.


Real Ethnography

Respondents can complete at-home or shop-along activities. Using their mobile devices on their own time, allowing for more authentic responses.


Real-time probing

MO Insights offers the only mobile qualitative research app that allows researchers to probe participants in real-time.