QUALITY MANAGEMENT

GMO Research conducts approximately 4,000 surveys annually and has a working history with 500 companies in over 25 countries. Domestically in Japan, GMO Research has a working track history with top research firms registered in the Japan Marketing Research Association (JMRA). GMO Research screens and selects partners via ESOMAR 37 which have the same standards of practice as in Japan. Conducting the same process with projects in Japan, random quality check is conducted once a month to make sure, operation quality control is being conformed to company guidelines.

ESOMAR has developed 37 questions to "provide a standard set of questions a buyer can ask to determine whether a sample provider’s practices and samples fit with their research objectives" and ur answers are provided here.