Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.
GMO Research owns the cloud network “ASIA Cloud Panel”, which enables online consumer research of more than 33 million people in 15 countries and regions in Asia.(1) This cloud network is used to provide the DIY research system “GMO Market Observer”, which can be used for questionnaire surveys. With the idea that “GMO Market Observer” could be used to offer qualitative surveys online, in addition to conventional quantitative surveys, GMO Research has focused its interest on the itracks online qualitative survey engine.
GMO Research has therefore concluded an Asia-exclusive sales agreement with itracks for their online qualitative survey tool, integrated the itracks tool into the “GMO Market Observer” online survey platform, and started to offer “MO Insights”, which enables a one-stop solution for panel use and online quantitative and qualitative surveys.
(1) As of January 2020.
- MO Insights Video IDI
“MO Insights Video IDI” enables one-to-one, in-depth interviews (IDI) online.(2)
Compared with an offline interview performed under the same conditions, the time from drafting survey details to report write-up can be reduced by 14-20 days, and survey costs can be reduced to between a half and a third.(3)
(2) A survey method for qualitative surveys involving a one-to-one interview between the subject and the interviewer.
(3) Survey sample: six subjects, 60 minutes per subject (our comparison).
- MO Insights Video Chat
“MO Insights Video Chat” enables group interviews with up to eight people online.
Compared with an offline interview performed under the same conditions, the time from drafting survey details to report write-up can be reduced by 10-14 days, and survey costs can be reduced to between a half and a third.(4)
(4) Survey sample: six subjects per group, 60 minutes per group (our comparison).
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