The most cost-effective solution
for conducting online surveys
MO Lite is a powerful survey sampling solution, for any marketers who are aiming to use their own DIY survey tool to conduct quick & simple surveys
There is an increasing demand for DIY market research tools that allow companies to conduct surveys remotely and at a low cost. When a company really starts to plan a research project, they face three main obstacles:
1. The target audience is limited to the company’s own service and/or product line, so the company cannot collect a larger number of responses.
2. Recruiting people for a survey is a time-consuming and costly process.
3. Localizing questionnaires, ensuring they align with local law, and checking that the contents address the cultural and linguistic background correctly takes a great deal of effort.
To address these issues, GMO Research has developed MO Lite, a new service that enables companies to link their own DIY market research tools to recruit survey respondents directly from one of the largest pools of research panellists in APAC. With a price as low as *USD 10 cent per question, that comes with a full support from APAC local experts.